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Shimano, Daiwa, Penn and Okuma — spinning, baitcast and game. (300 products)
Fish finders, sounders and chartplotters that find more fish. (260 products)
PLB, EPIRB and PFDs — get home safe every trip. (120 products)
JDM favourites, hard bodies, metals and squid jigs. (700 products)
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Shimano Reels
Stella, Stradic, Vanford and more flagship models
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Garmin, Lowrance, Humminbird and Simrad
Shop ElectronicsSafety & PLB
EPIRB and PLB from GME, Ocean Signal and ACR
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Daiwa
Certate, Saltiga, Exist and Steez for serious anglers
Shop DaiwaJapanese Lures
Megabass, Jackall, OSP and more JDM favourites
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Braid & Line
Power Pro, Sufix, Varivas — PE braid and leaders
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The club for serious anglers: insider access, first dibs on new JDM drops and perks you won't find anywhere else.
10% off your first orderEarly access to new releasesMembers-only promo codesFree shipping over $300Plus much more...Customer Favourites
The gear Australian anglers keep coming back for — flagship reels, proven lures and trusted electronics.
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ESA Services
Reel Servicing & Spooling
Professional reel servicing and braid spooling from our Sydney workshop — keep your gear tournament-ready.
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Electronics Setup Support
Not sure which sounder or transducer fits your boat? Our team specs, installs and tunes your setup.
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AMSA Beacon Registration
Buy a PLB or EPIRB and we'll walk you through free AMSA registration so you're legal from day one.
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Expert Advice
Real anglers on live chat — matched rod and reel pairings, lure selection and honest recommendations.
Learn moreFishing Guides
Tips, buying guides and expert advice to help you catch more fish and choose the right gear.
How to Register Your PLB / EPIRB with AMSA
Every 406MHz beacon must be registered with AMSA before you hit the water — it's free, takes five minutes and could save your life. Here's the full walkthrough...
Read moreFish Finder vs Sounder: Choosing the Right Unit
CHIRP, SideVü, LiveScope, transducer types — we break down what actually matters when choosing a fish finder for your boat and budget...
Read moreSpinning Reel Sizes Explained: 1000 to 20000
What the numbers mean, which size pairs with which rod, and how to choose between Stella, Stradic, Certate and the rest of the range...
Read moreAPEX MARINE & TACKLE
We're Sydney anglers building the premium fishing store Australia deserves — flagship reels from Shimano and Daiwa, serious marine electronics from Garmin, Lowrance and Humminbird, and the safety gear that gets you home. Every product is genuine, covered by full Australian warranty, and shipped from Sydney in 1-3 days.